When you think of social media marketing, X (formerly known as Twitter) may not be the first platform on your mind, especially for a business like a nail salon. However, you should not underestimate the impact it can have on increasing your customer base. If you allocate marketing resources to X, you’ll find yourself with an engaged and involved audience. Here’s how you can promote your nail salon on the platform.

Create customer personas

The first thing you need to do is pin down your customer personas. See who visits your nail salon and what demographics and social strata they are from. Then, compile this data into one or two customer personas, complete with made up names to represent them.

This will help you figure out the tone you should use in your posts. In addition, it will let you learn what sort of content to share, and how your audience will respond to it.

Make your posts attractive

While X may not be a primarily visual medium, you should try to catch people’s attention with attractive posts. If they see a nice set of photos or graphics while scrolling through their feeds, they’re more likely to stop and check what you are saying.

So, use the nail salon social media post templates on PosterMyWall to design your posts, and automatically size them for X. This will make your life much easier, as you won’t have to invest time and resources into designing your posts from scratch.

Utilize hashtags

Hashtags still play a major role on X. This platform pioneered the use of hashtags for pushing posts up in the algorithm, so you should familiarize yourself with these. Take a look at what hashtags are trending in your area, and then utilize them in your posts. Also add industry-specific hashtags and trends to take your posts to the right audience.

However, make sure you don’t stuff your posts with irrelevant hashtags. Otherwise, your content will look spammy and unappealing.

Put up downloadable content

Give your audience valuable and informative content. Direct them to your website and lead generation points through links to checklists or downloadable guides. This will also position you as an industry expert.

Encourage people to retweet these posts to spread knowledge. As long as you offer truly valuable information, people will be more likely to reshare your content.

Spark important discussions

X is a platform where people often spark very active discussions. These are frequently pretty controversial topics, with people engaging in an invested manner. So, take a look at what’s trending or controversial in the nail salon community, and write a post to spark discussion.

This can be anything, from innocuous topics like nail shapes, to controversial ones like gel nail removal at home. Make sure you have your finger on industry trends, so that you can start these discussions in an informed and engaging way.  

Run polls

You can make good use of the poll tool on X. So, use it to interact with your audience and ask them questions relevant to the latest industry trends. Ask questions about favorite nail shapes, opinions about nail technicians, and much more.

If you make these polls interesting, then people are likely to retweet them as well. Try to fix a day where you post these polls, and do this on a weekly basis. This will keep people coming back to your feed.

Share your milestones

Another way to engage with your audience and highlight your nail salon on X is to share your milestones. For example, if you get your hundredth customer, make a post to celebrate this, and share how you started your business.

When you share these milestones and the humanizing stories behind your business, people are more likely to engage with your X posts. This will help you generate more business as well.

Highlight customer success stories

You should showcase the positive experiences your customers had with you. Share pictures of your customer’s nails, along with popular designs people ask for. You can even add testimonials to your feed, and get your customers to make short videos.

When you highlight these success stories on X, people will be interested in your nail salon as well. This will help you get more customers, especially if you show your work on your X feed in an attractive and interesting manner. Make sure you showcase a diverse set of designs in your posts to capture a wider audience.

Use GIFs and video content

Use videos and GIFs to add a fun element to your content. These will be a great way to catch people’s eyes. In addition, it will add a bit of color to your feed. These can be trending reaction GIFs, short process videos, or even you addressing your audience.

Intersperse your posts with this content to keep things interesting and fun. You can use a variety of online tools to make short videos of around 30 seconds or so.

In conclusion, X is a good platform to market your nail salon. So, use the above tips to get the best results possible.