Serious allegations are surfacing against BrokerChooser.com, a well-known broker comparison website, for misleading users and manipulating broker rankings based not on quality or regulation—but on whether brokers agree to pay monthly affiliate or sponsorship fees.
While the company publicly claims transparency, stating:
“BrokerChooser is free to use for everyone, but earns a commission from some of its partners with no additional cost to you,”
many in the industry are calling this a smokescreen to cover a deeper, more aggressive strategy of pay-for-placement extortion.
“Top Broker” Listings: Bought, Not Earned
BrokerChooser consistently ranks the same group of brokers—such as Interactive Brokers, Saxo, and eToro—at the top of its “Top Online Brokers” list. Independent investigations suggest this is not due to superior service, but rather because these firms pay the highest monthly fees to the platform.
Meanwhile, brokers who decline to participate financially are either excluded from visibility or falsely flagged as “unregulated”—even when holding valid licenses. In one recent example, Imperial Asset Management Limited was publicly marked by BrokerChooser as a broker to “avoid,” simply for not being “regulated by a top-tier regulator”—a term not defined by any global legal body.
“It’s not an honest review site,” said a financial compliance expert who reviewed the platform. “It’s a marketing funnel disguised as education—and it’s hurting both investors and legitimate brokers.”
BrokerChooser Ltd Under Legal Scrutiny in Malta
BrokerChooser operates under BrokerChooser Limited, registered in Malta under company number C86950, with a listed address:
The Penthouse Suite 2, Level 4, Ewropa Business Centre, Triq Dun Karm, B’kara, BKR9034, Malta.
However, despite its sleek branding and claims of integrity, at least 12 open legal cases have been filed in Malta courts against the company within the last year alone, alleging unfair competition, defamation, commercial coercion, and reputational damage caused to brokers who refused to engage in their paid partnership schemes.
Legal experts argue that labeling platforms as “unregulated” without due diligence, while simultaneously accepting payments from competitors for visibility, borders on commercial slander and manipulation.
Urgent Need for Regulatory Oversight
As the financial review industry continues to grow, so too does the need for regulatory oversight. Websites like BrokerChooser often operate in legal grey zones, leveraging affiliate marketing loopholes to disguise biased recommendations as “expert advice.”
The public, especially retail investors seeking trustworthy information, deserve more than hidden advertising disguised as education.
About the Initiative
This release is part of a transparency initiative aiming to bring greater accountability to financial review platforms. Further legal documentation and testimony from affected brokers will be released in the coming weeks.
